What Type of Marketer Are You?

I know deep down I’m a marketer. Before anyone or a company ever affirmed it, the things that I naturally gravitated towards, always screamed marketing! During my exploration of marketing, I’ve been in marketing tech, marketing operations, integrated marketing (more sales-focused), marketing strategy, brand marketing, content strategy, and content marketing. All are marketing, but some are more sales-centric than others, which made me realize that I was a more creative marketer than anything.

This rabbit hole of jobs and career discovery has for the most part been an isolated discovery. However, I realize that a lot of people get tripped up when it comes to deciding which type of marketing role they should pursue. So I decided to help by creating this quiz!

Quiz: What Type of Marketer Are You?

Knowing you want to work in marketing is just the first step. Take this quiz to learn what type of marketing jobs you'd thrive in!

Find Out Now!

Page 1 of 5

Which career path sounds the most desirable? Market Research Analyst —> Business Intelligence Analyst —> VP of Data Strategy —> Chief Strategy Officer (CSO) Content Creator —> Creative Manager —> Brand Manager —> Executive Creative Director Event Coordinator —> Campaign Strategist —> Director of Marketing —> Chief Events Officer Content Writer —> Content Manager —> Head of Brand Messaging —> Chief Content Officer (CCO) Community Manager —> PR Specialist —> Chief Communications Officer —> Chief Marketing Officer (CMO) SEO Analyst —> Paid Media Strategist —> Director of Digital Marketing —> Chief Digital Officer

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You've been tasked with planning a surprise team-building activity. Describe how you would design the activity. I'd organize a trivia challenge based on industry trends and pop culture. I'd lead a storytelling session where team members share memorable experiences. I'd plan a team-building adventure, like a scavenger hunt in the city, where members collaborate to solve clues and complete challenges. I'd arrange a speed networking session followed by a themed potluck lunch. I'd set up a tech-enabled escape room experience where teams solve digital puzzles to "unlock" the next stage. I would design an interactive art workshop where each team member contributes to a larger mural.

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You've been selected to lead a brainstorming session for a new marketing campaign. Describe how you would guide the team to generate innovative ideas. I'd share a personal experience related to the campaign's theme, inspiring team members to share their own stories and insights. I'd provide colorful sticky notes and encourage everyone to jot down their wildest ideas. I'd initiate the session by introducing a new digital brainstorming tool. I'd present market data and encourage team members to ideate based on emerging trends. I'd create a virtual idea board where team members can contribute their thoughts in real-time. I'd kick off with an icebreaker activity that challenges everyone to think beyond conventional boundaries.

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Your company is launching a new product, and you're responsible for its social media promotion. Describe how you would craft a compelling social media post that drives engagement and curiosity. I'd use a dynamic video format to showcase the product's features, paired with a link to a landing page for more details. I'd create a data-infused infographic showcasing how the new product addresses specific customer pain points. I'd design an attention-grabbing visual featuring a sneak peek of the product and a caption that teases its innovative features. I'd craft a narrative in the caption, describing a relatable scenario where the product enhances a user's life. I'd capture candid behind-the-scenes moments of the product's development, sharing these as Instagram Stories. I'd plan a virtual launch event, sharing teasers of what's to come and inviting followers to join in real-time.

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Your team is facing a communication breakdown during a critical project. Describe your approach to resolving conflicts and ensuring effective collaboration. I'd share a personal experience where communication played a pivotal role in overcoming challenges. I'd analyze project data to identify where communication gaps occurred. I'd initiate one-on-one conversations with each team member to understand their viewpoints. I'd suggest utilizing digital collaboration tools that centralize communication. I'd organize a team-building outdoor activity that requires collaboration and problem-solving. I'd facilitate a team-building workshop that includes trust-building exercises and communication games.

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Last Minute Tip: Marketers, Do Not Take a Sales Job!

Now that you know what type of marketer you are, I want you to read this note from Devonta V. White. It’s important to understand that sales-centric roles are NOT marketing jobs, and the goals of the two jobs are very different.

Remember: Next time you’re in an interview and the hiring manager says that the goals are to “drive sales” or something sales-related, and that’s not something you want to do as a marketer, please reconsider taking that job!

Here’s a note from Devonta V. White:

More Tips For Aspiring Marketers

In case you want to know what I think as a marketer who’s been doing this thing for a LONG time:

Marketing and Sales are NOT the same! (They are however complementary)

As a creative marketer, sales is a heck NO for me and will most likely be a NO for you too.

The goal of marketing is usually awareness so that consumers can eventually buy/engage with a product or service. But even then, marketing and sales are NOT the same.

Also, if you’re a 🎨 creative marketer, you might feel like you’re only using a very small percentage of your talents if you work in a sales-centered role.

Long story short, don’t take the sales job.

As Devonta said, people like to put you in boxes, and once they see a ton of sales roles on your resume, they might find it hard to picture you in a marketing role. (Unless of course, you finesse those jobs + titles. message me and I’ll teach you how.)

P.S. Also saying that you want to work in marketing is an extremely blanket statement. Figure out WHAT TYPE of marketing you want to explore, so you don’t find yourself taking a sales role that you thought was a marketing role. Don’t leave this page without taking the quiz above! It will help you get started/make sense of your marketing journey. 🙂