A Guide to Marketing & Advertising Niches

WHAT CAN YOU EXPECT FROM THIS MARKETING/AD GUIDE

I get pinged about what I do, and how that fits into the Marketing/ Advertising ecosystem. I’m in the process of discovering what that even looks like. So, I’ll like to take you on this journey with me!

• I try to stay away from Advertising roles (it’s a bit too sales-y to me) and I lean more into Marketing (which is all about storytelling, connecting, and giving grand experiences in my opinion).
• Expect an honest recount of my experiences.
• This guide will only detail the marketing/advertising specialties that I’ve had direct experience with.
• The highlighted specialties might change/look different depending on the company, team, or industry that you’re in.

MY CURRENT ROLE: CREATIVE STRATEGY

Other Names for This Role: Integrated marketing, branded content marketing, strategist, marketing partnerships, creative manager, creative success, producer

Job Description

Depending on where you work, the meaning and job function of a creative strategist will differ. I’m essentially a producer, writer, and director (for all my film people). I’m also kind of like a combo copywriter and creative director.

Job Duties

• Answering creative briefs. My answer can be anything from a branded article to an event or a board game. My job is to get the client results (i.e. awareness, clicks, subscribers, etc.) with my creative content.
• Research the brand that’s submitted the creative brief and research the market
• Work on positioning and aligning the brand with the company that I work for (I’m considered to be working on the brand side)
• Create one-sheets, written emails, and sales decks that lay out the positioning, strategy on how we’ll achieve results, and my creative concept.
• Project manage different team members to make sure they are aligned and on the same page throughout the entire pre-sales process.

EXPLORE MY PAST MARKETING & ADVERTISING ROLES

**Coming Soon** You can expect a breakdown of the following roles in the future!

While you wait, check out these FAQs about breaking into the marketing and advertising industry.